Minelli is a 40-year-old French shoe brand. The French label prides itself on its all-leather, European-made materials for all of its products.
Each season, Minelli creates a selection of over 450 new shoe models ranging from stilettos to wedges to gladiator sandals to ballerina flats for women and lace-ups to boat shoes for men — which are made in Italy, Spain or Brazil.
We made this 360 VR experience for Minelli to showcase 2017's summer collection of shoes as well as advertise the opening of Minelli's new flagship store at the Parisian in Macau and the pop up store also in the Parisian.
We follow the story of a Model as she makes her way through the Parisian to the store where the shoes come to life and literally jump off the shelves to follow her through the building to the pop up store.
This project required many techniques including Photogrammetry (to scan the shoes and get that photo realistic feel), drone and buggy usage for the filming and motion capture to drive the animation of the shoes.
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