Porsche Macan - Life, Intensified 360 VR (Click to play)
Porsche Macan - Life, Intensified Campaign (Click to play)
DESCRIPTION
Life, Intensified
When
2014
Clients
Porsche
Agency
Worx Digital Studio
The Porsche Macan (Type 95B) is a five-door luxry crossover SUV produced by the German car manufacturer Porsche from 2014. It is built in Leipzig, Germany. The Macan range includes many variants, including the Macan, Macan S, Macan S Diesel, Macan GTS and the Macan Turbo.
For the launch of the Porsche Macan's "Life, Intensified" campaign we created China's first Oculus Rift consumer interaction.
Delegates were led into a room and asked to put on the headsets. They were then greeted with a adrenaline fueled experience jumping out of a helicopter, snowboarding down a mountain, flying in a wing suit and mountain biking before parachuting down into a city and walking into the Porsche dealership. After the VR experience delegates removed their headsets to see the wall of the room they were in removed and the Porsche Macan showroom revealed to them.
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