Blackbird Concessionaires is the official dealer for Ferrari in Hong Kong. Providing sales and after-sales support for Ferrari, a global leader in the design, engineering and production of the world's most recognizable luxury performance sports cars.

Digital Dogs LTD was commissioned to create a 3D animated background to be played on the 3 sided LED platform behind and under the car. Viewers needed to feel like the new Ferrari 296GTB was driving through a futuristic neon version of Hong Kong.